Many of you might be under the assumption that email is an outdated form of marketing, and therefor most of you are ignoring the pot of gold at the other end of the rainbow. What do you do with it? You just send your followers relevant content! Think about it… Aren’t there any emails out there that you look forward to getting, because they provide you with something of value? I know I can think of a few.
I can’t tell you how many times I have heard successful online business owners who, when asked what they regret most, responded with not building their email list sooner! The best time to start is now, and I am going to lay out the steps for you in a way that makes it easy to take-action!
Step 1: Brainstorm a subject you are passionate about, and try writing at least three blog posts about the subject to test your idea.
Step 2: Go through your contacts, and think of one person who would be the best fit for that subject and might be interested in learning more about it.
Step 3: Come up with a list of at least ten (more if possible) people who either might be interested in your idea, or would be willing to help you spread the word. This is easy if you use social media, as you can instantly find out what your friends are interested in. Also, family fit this category so if mom and dad are willing to help you spread the word, include them!
Step 4: Message this list of people with something like, “Hey ______, I am starting a website/ blog about “Your subject here” and I was wondering if you would be interested in learning more about it?” If they respond with a “no”, send a follow up email thanking them for their time and add “If you know anyone who might be interested, please let me know!”. If you do this right you are guaranteed to succeed, And just like that your network has gone from zero to hero.
Step 5: Pick one of the services above and sign up for an account. Then add your new emails to the list, and draft an email to send out congratulating all your new followers.
BONUS: Running a contest with a giveaway to get emails is a great way to 10x your results!
AWeber is the choice of many successful online adventurers, including Tim Ferris of The Four Hour Work Week. They offer tools for building email campaigns to tracking and starting at $19 per month. They offer a 30-day free trial and have a variety of mobile apps. They make it easy to get started with templated campaigns and helpful webinars.
ConvertKit is a company that I learned about through Pat Flynn of the SPI Podcast, during his email list building challenge. They offer a free 30-day trial which can be useful if you are the “see it before you believe it” type like me, but their prices start at $29 per month. That being said, they have a pretty good blog and a “Request a Demo” option that lets you see it in action before committing to anything!
MailChimp is a great email list building service for beginners because they give you access to their basic service for free up to 2,000 subscribers and 12,000 emails per month. They are banking on the fact that when you grow your audience enough you will want to upgrade your plan, and for just $10 per month, you can send unlimited emails to your subscribers. This is my recommendation for anyone who might not have a blog or website yet, or does but has not yet built up their following.
And that’s it. Get out there and build yourself an audience!